Archive for August, 2007

Amazon x 3 …

August 24, 2007

At last another review has appeared on Aranrhod’s Amazon page. Our third. Fortunately, it’s another 5-star. You can also read it in ‘Your Feedback’ on the sidebar to the right of this post.

I don’t know ‘Kee’ personally, but I do remember signing a book with the tag line ‘Happy Anniversary!’ – I think it was at the Bewdley Books booksigning session.

Three reviews is good but four would be even better, as would five, six, etc. Want to have a go?

Firstfruits & Precedents …

August 22, 2007

I grew up in a market garden with all kinds of fruit trees and bushes. Every year the biggest thrill was picking the firstfruits of any crop. The first ripe apple, eaten from the tree. The first Victoria plum, deep purple on the sunny side, still pinky yellow on the shaded side, and with a waxy glow that proclaimed the fruit’s delight at being ready for harvesting.

In our Aranrhod ‘marketing garden’ we’ve picked a couple of significant firstfruits this week.

A Girl Guide company has taken on Aranrhod as a fundraiser, earning £2.00 for every copy sold. It may not seem like much but sell 500 …

 And the Children’s Work Officer for Manchester Diocese has placed Aranrhod in his Resource Centre for people who work with children in the diocese to borrow as a prompt for raising issues. Steve Dixon has an impressive array of resources of all kinds, and he lists them in categories on the diocesan website. So in future, if people look under ‘Books’ they will find Aranrhod listed along with a review of the book written by Steve himself. You will also find his review on the ‘Your Feedback’ page (see the sidebar on the right of this item).

Both of these are firstfruits and so they have an exciting glow as we pick them off their marketing garden trees. If one Girl Guide company can adopt Aranrhod as a fundraiser, then why not others? I wonder how many there are in the country? And if Manchester diocese can have a copy of Aranrhod in its Children’s Work Resource Centre, why not the other 42 dioceses?

There is nothing so sweet as the firstfruits, but I also remember the thrill – quite a different emotion, deeper, longer lasting – of carrying basketfuls of apples or plums or tomatoes into the house for sorting and packing. Imagine basketfuls of Resource Centres and Girl Guide companies. It can be done, but it will take time.  

The firstfruits can help by serving as precendents, to encourage others to do the same.

By the way, do you know a Girl Guide leader? Or a Diocesan Children’s Work Officer?

A Photo from my Ireland Trip …

August 11, 2007

Bishop Michael  Archbishop Michael Patrick O’Connor Cox reads Aranrhod.

But August Exists …

August 10, 2007

It may contain the dog days of summer but I have to admit that August exists. If August didn’t exist, neither would I, since it contains my birthday (not telling). So to say Phase Two of Aranrhod’s Marketing Campaign will begin in September is absurd. And yet I said it!

So Correction: Phase Two began on August 1st and will end on September 30th.

This means that Phase Two involves a lot of consolidation – for example the Report on Phase One! Also I need to polish off my promotional leaflets, establish my membership of ContactAnAuthor, go live and wait for the bookings to come rushing in (don’t laugh).

And then three more weeks of touring with my Russian choir might see another decent block of books sold, so that by the end of Phase Two I could be near recouping the whole of my outlay, all the one-off publishing investment as well as the print-run. That’s the aim, so that when we start Phase Three on October 1st – lasting until the end of the year – everything is paid for and any further money coming in on the final copies of the 1,000 will go towards the 2nd print-run.


And thanks for your support. Aranrhod will shine brighter tonight.

August Days …

August 3, 2007

Wonderful, wonderful August.

I hope you agree, it’s a great month, and not just because it contains my  birthday. (Not telling).

 I am hoping to use these dog days of summer to write a Phase One Report of Aranrhod’s marketing campaign. What shape the campaign has taken, where the sales have been, where there is still progress being made, where potential can be identified. It should make for interesting reading, even exciting reading in parts.

Yesterday my application to join the organisation called ContactAnAuthor was accepted. This is a website resource for people who would like to interview an author or have an author come and speak to their organisation. So there is one possible point of expansion right there. That won’t figure in my Report, for it marks the beginning of Phase Two:- September to Christmas 2007.

 Any ideas for marketing Aranrhod always gratefully received.